What do we want? Simple: a world where humans do not exploit non-human animals. A world where animals are free to exist in their own right. We promote a lifestyle that excludes, as far as possible and practical, all forms of exploitation of – and cruelty to – animals for the purposes of food, clothing or anything else.
We also want a just world for humans. A world where resources are utilised in a sustainable way to ensure all current and future generations are provided for – a world where no one goes hungry. At the heart of the sustainability and food justice agenda is plant-based food production and consumption: veganism.
Our long-term goals
- Improved vegetable-diet catering, nutrition, education and agriculture; encouraging government, public and private sector bodies to adopt and reward sustainable, healthy and compassionate lifestyles.
- Greatly increase the number of people trying veganism and remaining vegan, because they believe that:
- Animals have a right to life and freedom
- Animal exploitation also negatively affects human justice (global food distribution issues, etc)
- Animal farming is not sustainable and is severely damaging to the environment
- Balanced vegetable-diet nutrition is healthy.
Ambitious but achievable goals that will ultimately make a huge difference to the future of animals, the planet and us. Here’s to a brighter future for all.
